According to a 2015 study by Microsoft, the average attention span is eight seconds -- down from 12 seconds in 2000. The goldfish is believed to be able to maintain a solid nine.
While wide-held belief has argued that attention span during lectures is only 10-15 minutes, Wilson and Korn argue that this is not well documented and instead focus should be on how well students are retaining information (Wilson and Korn. 2007)
The effectiveness of lectures is linked to higher-order thinking and embedding new knowledge in a meaningful context. This can be achieved with a problem-oriented and highly interactive lecture (Matheson, 2008) .
A comparison of traditional and engaging lecture methods in a large, professional-level course showed that incorporating more engaging lectures improved both the qualitative experiences and performance levels of professional students (Miller et al., 2013).
There is some evidence that "the brain regions involved in the working memory network are getting more activated with age in those with higher educational attainment" (Arenaza-Urquijo, et. al. .2013)
Hruska et al. "found that clinician level of expertise elicited differential activation of regions of the human prefrontal cortex associated with WM during clinical reasoning' (2016).