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Write Like You Mean It!
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Published on Nov 20, 2015
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1.
WRITE LIKE YOU MEAN IT!
Tips for writing your best marketing copy faster than ever before
Photo by
"The Wanderer's Eye"
2.
GETTING STARTED
You're on your way...
Photo by
Jenn Durfey
3.
1. KNOW YOUR AUDIENCE
Wants, needs, aspirations, pain points, etc.
Photo by
clickykbd
4.
2. CAPTIVATE, BE GENEROUS AND INDULGE
Start with action, facts or another strong statement that draws the reader in.
Photo by
Carlee Ross
5.
3. USE YOUR ACTIVE VOICE
No fluff, always tighten by eliminating unnecessary words.
Photo by
*vlad*
6.
4. SLAP IT DOWN!
Just let your ideas flow at first attempt, revise later.
Photo by
Kevin Lawver
7.
5. IF YOU'RE STUCK, TAKE A BREAK
Surf the web, read a book, go for a walk (but don't break for too long!)
Photo by
Vanderlin
8.
6. MAKE THEM MOVE
Create a strong call to action by defining urgency or giving an offer they can't refuse.
Photo by
Silences à gogo
9.
7. REVIEW, REVISE, RINSE & REPEAT
Finished? Let it sit awhile, then review again. You'll be surprised what else comes out!
Photo by
karindalziel
Ashley Cheretes
www.ashleycheretes.com
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