Issuing a challenge or call to action If you want someone to do something, ask Challenge people Call them to action Be clear and specific about your request
Reference to an occasion, time, or event Occasion: special ones like holidays and birthdays Event: sporting, concerts, parties, plays, festivals Time: "Remember the time..." Personal or historical
Code switching Change the way you speak, act or write depending depending where you are and who you are with Consider audience and purpose Formal vs. Informal Professional vs. personal