WHAT DO THEY WANT?

THEY WANT TO EASILY UNDERSTAND

PRACTICE, STUDY TO BE A BETTER WRITER

"ON WRITING WELL" BY WILLIAM ZINSSER

"WRITING TOOLS" BY ROY PETER CLARK

UNNECESSARY WORDS, JARGON

WE TEND TO INFLATE TO SOUND IMPORTANT

EVERY WORD SERVES A UNIQUE FUNCTION

FIRST SENTENCE IS MOST IMPORTANT

NOUNS PERFORMING ACTION

AT OR NEAR THE START OF SENTENCES

GENERALLY 25 WORDS OR FEWER

TELL A STORY, NOT JUST FACTS

MAKE SURE THAT WORD MEANS WHAT YOU THINK IT MEANS

MOST IMPORTANT & PART OF OTHER 5