International masterclasses

First, some X Media Lab HISTORY

Untitled Slide

• 65 events, 23 cities, 14 countries
• Australia, Singapore, New Zealand
• China, India, Malaysia, Indonesia
• UK, USA, Sweden, Netherlands
• Switzerland, Philippines, Korea

over 500 international mentors

Govt., R&D, and Higher ed Partners

Lessons from our first ten years

• SCALE - Smaller, cheaper, with greater frequency
• REACH - Greatly increase the number of virtual 'participants' 
• INCOME - From Funding model to Revenue model
• CONTENT - From Events to Content Publishing
• FORMAT - From Conferences to Masterclasses

The Next ten years

• Professional Development for Creative and Cultural Communities
• Masterclass formats - Instructional mode (shift the conversations online)
• Unique, high-value, world-class content on a revenue share basis 
• Partnering with international events and venues
• Interactive 'Magazine': Online video + augmentation features

our unique selling propositionS

• Access to World's Best Practitioners
• in the Creative and Cultural Industries
• Exclusive Content, Latest Features
• Multi-language Audiences
• International Distribution Network

our Elevator pitch: 4 l's

• LICENCE - the core IP belongs to the MC Mentors
• LABEL - XML owns the brand and the distribution network
• LEVERAGE - Across platforms, devices, apps, and formats
• LANGUAGE - Captioning the content in multiple languages

our keystone propositions to:

• Creative and Cultural Practitioners
• Masterclass Mentors
• Event Partners
• Content Distribution Partners
• Regions and Languages

1. for Creative and cultural practitioners

• Access to the world's best Mentors and professional know-how
• Ideally with free access to the content
• Accessible in both English AV with local language subtitles
• With regional online community features
• Other video augmentation features

2. for Masterclass mentors

• International visibility
• Knowledge-sharing across markets, cultures, languages 
• Published ISBN eBook authorship
• Revenue share on income

3. for event partners

• Turn-key onsite studio production
• Your branded content
• International distribution
• Leverage your existing investment
• Benefits for your participating Mentors

4. for content distribution Partners

• Govt. sponsorship by territory or language
• or Corporate sponsorship:
• Organizations, Companies, Universities
• Incubators, Affiliates, Individuals
• Ideally, some ONE pays - then made available freely

5. for regions and languages

• Any organiztion can license the content
• Subtitled in local languages
• With English audio-visual
• Can license for country, language, or region
• Regional / local augmentation features

In a nutshell ...

• Agree on a list of invited Mentors
• We liaise with them on Masterclass preparation
• We produce, package, and augment the content
• We distribute the co-branded content internationally

proposed 1h14 partner events

• FICCI-FRAMES (Mumbai March 12-14th)
• Science of Fiction (USC 5D Institute April 4-5th)
• Beijing International Film Festival (April 17-19th)
• Futur En Seine (Paris June 12-15th)
• Our own XML Masterclass slate (XML Asia: Perth)

contact