Yelp Help
Published on Nov 19, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Yelp Help
Taking the Bull by the Horns
Untitled Slide
Haters gonna hate...
Photo by Erik J. Gustafson
FANATIC!
FAN IS SHORT FOR
My Family
Square Cow Moovers
The Shape, the Animal, two O's
The Dark Years
2008 - 2010
What we learned
- Fake it till you make it
- Phone will ring or you will die
- Just ask
- Creative Marketing
Our cards don't fit in
Rolling billboards
Need a quote?
The Growth Years
2011 - 2012
What we learned
- My business is my baby
- Growth is limited by talent, not trucks
- Details are HUGE
- Bad attitudes are cancerous
- Manners Matter
Nice Shirt!
...literally
The Expansion Years
2013 - Present
What we're learning...
- Square Cow on Mars
- Box Drops
- Cow'ference
- Survey Says!
- "Serve" vs. Customer Service
Why are we Entrepreneurs?
- Cow Culture
- Legacy
- No one above me, no job beneath me
- Risk/Reward
- To give back
Square Cow Moovers Today
Growth in Trucks
How we advertise
Yelp = Kudzu
Photo by NatalieMaynor
Snapshot of Avg Small Biz Owner
- Busy
- Hate advertising...till it works
- Receive 10 sales calls a day
- Believes what goes around, comes around
- Money matters, but not most
Why some SBO's struggle with Yelp
- Hate surpises
- Not tech savvy, skeptical
- Highly value their reputation
- In control
- Conspiracy vs. reality
How we manage Yelp
- Stop, Drop, & Roll (a genius must have developed this)
- We can't manage "crazy"
- Respond to issues immediately
- The Tipping Point is real
- Rhino Skin
