Yelp Preso
Published on Nov 18, 2015
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PRESENTATION OUTLINE
WADE LOMBARD
OWNER, SQUARE COW MOOVERS
WADE LOMBARD
OWNER, SQUARE COW MOOVERS
PURPOSE & OVERVIEW
OUR STORY
2008 — PRESENT
TOTAL ANNUAL REVENUE
CURRENT NUMBERS
- 17 trucks
- 2 locations, soon to be 3
- 60 employees
- $4.2 estimated 2013 revenue
- Avg 83 moves per week
ENTREPRENUERS
- Natural fit
- Not academics, often failures
- Avoid "paralysis through analysis"
- Concept to execution
- We love/hate our business
SMALL BIZ MARKETING
- We hate it...till it works
- Like me, you're often already behind
- Why we bought Yelp, and ads
- Likable, authentic
- Selling our reputation
MONTHY AD BUDGET
% SPENT ON ADVERTISING
% SPENT ON ADVERTISING
WHO TAKES OUR MONEY
- SEO - $2,750
- Yelp - $1,100
- Angie's List - $800
- Box Drops - $300
- Everything Else - $600
WHO TAKES OUR MONEY
- SEO - $2,750
- Yelp - $1,100
- Angie's List - $800
- Box Drops - $300
- Everything Else - $600
YELP TO US
- The Good - Yelp is a PED
- The Bad - We can't walk on water
- The Lovely - Affirmation
YELP TO US
- The Good - Yelp is a PED
- The Bad - We can't walk on water
- The Lovely - Affirmation
