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You Earned it

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

You Earned it

Photo by Wolfgang Staudt
2.

the big idea

  • Celebrating her story 
  • Being a part of her online search
  • Providing advice and wisdom 
  • Creating a conversation 
  • Converting her to a customer 
Photo by Manoj Kengudelu
3.

target audience

Photo by HckySo
4.

car models

  • Dodge Dart
  • Dodge Journey 
  • Jeep 
  • Fiat 
  • Chrysler 200
Photo by dbrooksNY
5.

instagram

Photo by elisharene
6.

instagram

Photo by elisharene
7.

facebook

Photo by tim caynes
8.

twitter

Photo by nosha
9.

blog

Photo by Jillian Stewart
10.

key performance indicators

  • Google Analytics
  • Sysomos Listening Tool
  • Overall Sentiment 
  • Demographic Tracking 
Photo by Rafael Robayna - ecocentrik.com
11.

budget: $96,000

  • Gift Certificates (100): $10,000
  • Social Media Listening: 33,000
  • Facebook Paid Advertising: $30,000
  • Instagram Paid Advertising: $20,000
  • Blog Development: $3,000 
Photo by marc falardeau
12.

Thank you

Photo by Sergiu Bacioiu

Jillian Otten