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#YourBrandwithPRSSA

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

#YourBrandwithPRSSA

The Brand Called You
Photo by kevin dooley
2.

Why Personal Branding

  • Establish leadership
  • Networking
  • Credibility
  • Association with niche/topic
  • Person of Influence
Photo by kevin dooley
3.

Social Media

Opportunity 
4.

Search Engine

influence
5.

Search and Social

Together for better or worse
Photo by Clément Jacquard
6.

Google

Largest search engine 
7.

Social Media

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
8.

Test

Do a Google search for your name
9.

What comes up?

  • Images
  • Social Media sites
  • News results
  • Websites or blogs
Photo by Jim Nix / Nomadic Pursuits
10.

Social Media Networks

Also have internal search engines
Photo by luc legay
11.

What influences search results?

12.

Influencers

  • Content - Keywords and phrases
  • Authority of source
  • Images and file names
  • Activity on a piece of content
  • Social sharing
  • Links
Photo by Stuck in Customs
13.

Positive Personal Branding

What can you do to create a positive footprint? 
Photo by bluekdesign
14.

Social Media Activity

The Professional side
Photo by NASA's Marshall Space Flight Center
15.

Avatar

  • Professional
  • Clean and Consistent
  • No cats, dogs, babies
  • Headshot
Photo by ecstaticist
16.

Cover Images

  • Represent Interests
  • Personality
  • These can be changed out
17.

Cover Images

18.

About Section

Fill out with details - use keywords
Photo by photosteve101
19.

Professional versions

  • Instagram - 2nd version professional
  • Facebook Page (not Profile)
  • Twitter - public
20.

Twitter Profile

  • Twitter use hashtags and associate yourself with other pro organizations
  • Ex: @PRSSA @TheAlligator
21.

LinkedIn Profile

  • Biggest opportunity
  • Optimize it completely
  • Constantly update it
  • Connect with professors, TAs
  • Get Recommendations
22.

LinkedIn Profile

  • Avatar, Cover Image
  • Headline - don't be generic
  • Be active with updates
  • Long form posts
  • Summary
23.

Facebook Page

  • Business Page for personal brand
  • Professional content
  • Share video and images
  • Check out Insights
24.

Instagram

Keep personal and professional separate
Photo by Jason A. Howie
25.

Instagram Prof Angle

  • Fashion
  • Food
  • Photography
  • Scenes on the job
  • Productivity Tips
Photo by geishaboy500
26.

Write, Write and Write

  • Guest blog or start your own
  • LinkedIn long form updates
  • Medium
  • Get published
  • Publish yourself
Photo by sbpoet
27.

Tools

for the Personal Brand Master
Photo by Mary Vican
28.

Free Platforms

  • Wordpress
  • Tumblr
  • RebelMouse
Photo by Peregrino Will Reign
29.

Canva

Visual design made easy for social 
Photo by DELLipo™
30.

Skitch

Optimized screen shots 
31.

Triberr

Blogger and influence network
32.

Google Alerts

Set up a Google Alert for your name
Photo by Travel 2.0
33.

Klout

Score influence and engagement 
Photo by stevegarfield
34.

Personal Brand Checklist

  • Audit your profiles
  • Create professional accounts
  • Avatar makeover
35.

Personal Brand Checklist

  • Cover images
  • Have focus
  • Audience
  • Content
36.

Personal Brand Checklist

  • Write/Blog/Publish
  • Be authentic
  • Help others
  • Join Groups and Twitter Chats
37.

Personal Brand Checklist

  • Take a stand
  • Be visual
  • Create a slogan
  • Start a hashtag
38.

Personal Brand Checklist

  • Win friends and followers
  • Have empathy
  • Be newsworthy
  • Measure and evolve
39.

Personal Brand Checklist

  • Namechk
  • GoDaddy
  • Personal Brand
  • Vanity URL
40.

@lisabuyer

author of Social PR Secrets 

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com