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Ximena Ramírez Pozos
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Published on Nov 18, 2015
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PRESENTATION OUTLINE
1.
TIFFYS.MX
Baby shoes
Online and physical store (SLP)
Purchasing experiece (history behind the shoes)
Personalization
Aspirational consumers
Ximena Ramírez Pozos
Photo by
sciencesque
2.
SMART Objective
By March 2014 the 50% of the parents
with A/B and C+ socio economic level
in the city of San Luis Potosí with children
between 0 and 4 years interested in fashion
find my online store vía Facebook
Photo by
Frau Hölle
3.
NETWORKING CONTACTS
Indira San Román
CEO & Founder of INDAflats
www.facebook.com/sanroman.indira
Advice and contact with suppliers
4.
NETWORKING CONTACTS
Juan Rodríguez Guzmán
Professor and shoe maker
444 104 3328
Advice (shoe design)
Photo by
bjepson
5.
NETWORKIG CONTACTS
Ricardo Gómez Mazatán
alfonso.gomez@itesm.mx
6.
TECHNOLOGIES
Facebook:
advertising, purchasing experience, fun facts,
social activities, videos
Instagram:
models of the shoes, manufacturing process
Ximena Ramirez
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