11 Social Media Best Practices
Presented at ASHA's #HCBI15 Conference in Phoenix, AZ on July 12, 2015.
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PRESENTATION OUTLINE
11 Best Practices in Social Media
By KiKi L'Italien
This Social Media Report Haiku Deck template was created in the Kalamazoo theme, with image filters on.
More about themes here: http://blog.haikudeck.com/presentation-templates-with-pizzazz/
More about themes here: http://blog.haikudeck.com/presentation-templates-with-pizzazz/
Photo by srgpicker
schedule
- Social Media & Digital Brand Management
- Some key findings from the app development world
- The 11 Best Practices in Social Media
- Roundtables
Photo by Tom Raftery
cannonball
learning from creating an app
You can use this template for a weekly, monthly, or yearly social media report. Simply customize it to your needs.
Get Clear on people
- Who do you think your audience is?
- Who is your audience, really?
- Who should be your audience?
Showcase some of the top tweets you had this past month; you can feature each tweet on a different slide, mention the person who sent the tweet, or capture screenshots of those tweets and import them into each slide.
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
Photo by Nina Matthews Photography
A Story of 2 Videos
Showcase some of the top tweets you had this past month; you can feature each tweet on a different slide, mention the person who sent the tweet, or capture screenshots of those tweets and import them into each slide.
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
More on importing your own images, here: http://blog.haikudeck.com/import-images-like-a-pro/
Photo by Nina Matthews Photography
prioritize your goals
- Be vigilant
- Identify metrics for success
- Measure as you go
- Be prepared to work at an objective until you get it right
Bullet slides are great for quickly providing key points and takeaways. Use this slide to showcase what you learned from this past month; for example, if you tried something new, what were the results?
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
It can get messy
Bullet slides are great for quickly providing key points and takeaways. Use this slide to showcase what you learned from this past month; for example, if you tried something new, what were the results?
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
don't do it all yourself
- Remote internships?
- Provide clear, detailed instructions for you and anyone on your team
- Provide regular feedback
Based on your analysis, what are your recommendations for your social media strategy for the upcoming months? What would you repeat? What wouldn't you repeat? And what would you try differently?
Include any explanatory details and any other ideas here in the notes.
Include any explanatory details and any other ideas here in the notes.
Help others. Help yourself.
Bullet slides are great for quickly providing key points and takeaways. Use this slide to showcase what you learned from this past month; for example, if you tried something new, what were the results?
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
More about bullet points here: http://blog.haikudeck.com/power-tips-for-haiku-deck-lists/
You can always use the space in the notes to include examples or any additional information if necessary.
look for the tools that will help
- Free is fun!
- Product Hunt
- Start small & invest when the value is obvious
Based on your analysis, what are your recommendations for your social media strategy for the upcoming months? What would you repeat? What wouldn't you repeat? And what would you try differently?
Include any explanatory details and any other ideas here in the notes.
Include any explanatory details and any other ideas here in the notes.
So many tools, so little time
Based on your analysis, what are your recommendations for your social media strategy for the upcoming months? What would you repeat? What wouldn't you repeat? And what would you try differently?
Include any explanatory details and any other ideas here in the notes.
Include any explanatory details and any other ideas here in the notes.
Photo by thewikiman
A word about using images
Based on your analysis, what are your recommendations for your social media strategy for the upcoming months? What would you repeat? What wouldn't you repeat? And what would you try differently?
Include any explanatory details and any other ideas here in the notes.
Include any explanatory details and any other ideas here in the notes.
Photo by @Doug88888
11 best practices in sm
how many of these are you doing well?
First, ask yourself some fundamental questions: Whose attention am I seeking with social media? What do I want them to do? Why am I investing time (and therefore money) in social media? Are there social-media platforms that speak to segments of my market?
Photo by Pink Sherbet Photography
#1 Get clear
First, ask yourself some fundamental questions: Whose attention am I seeking with social media? What do I want them to do? Why am I investing time (and therefore money) in social media? Are there social-media platforms that speak to segments of my market?
Photo by mynameisharsha
#2 integrated approach
To succeed, your social media engagement must be part of your overall marketing approach. Social media is the vehicle, not the strategy. How is your social media plan part of your integrated marketing strategy?
Photo by Kaptain Kobold
#3 start small
& be selective
When choosing social media sites to extend your brand and marketing efforts, start small and be selective.
Match the demographics of your market to social platforms. Before you build a profile on yet another social site, make sure that you have the resources (people and time) to post consistently and respond speedily to all client and prospect activity. Measure the effectiveness of your choices with social media analytics tools.
Match the demographics of your market to social platforms. Before you build a profile on yet another social site, make sure that you have the resources (people and time) to post consistently and respond speedily to all client and prospect activity. Measure the effectiveness of your choices with social media analytics tools.
Photo by Great Beyond
#4 manage from one tool
Early in the game, choose and use a social media management platform like Hootsuite or Tweetdeck to coordinate all of your social accounts and RSS feeds from one screen, schedule posts, assign tasks to your employees, and so on.
Photo by Gaelen Norman
#5 social media manager
be very careful on who has this role
Even if you don’t hire a dedicated social media officer, choose carefully who does this work. You’re looking for social-savvy, energetic folks who know your business, understand its messaging, and can write in the clear, friendly voice of your company, while never losing their cool. Not always so easy to find.
Photo by allispossible.org.uk
#6 use social monitoring
As social media expert David Meerman Scott recommends, use social media monitoring to track your company’s social-media presence all over the Web.
This will enable you to make sure client, prospect, and community activity isn’t going unanswered, that your social media communiqués are staying on message, and that any false or negative postings about your organization receive a measured, prompt and positive response.
This will enable you to make sure client, prospect, and community activity isn’t going unanswered, that your social media communiqués are staying on message, and that any false or negative postings about your organization receive a measured, prompt and positive response.
Photo by CJS*64 A man with a camera
#7 Be helpful
As Ann Handley recommends with social media marketing to go very light on selling and on small talk that’s not related to what your business has to offer. Instead, be helpful. The most successful messages are the ones that answer questions that you can anticipate from your customers.
Photo by mynameisharsha
#8 be strategic
As with any branding or marketing effort, your social media activity must have the ultimate goal of gaining and retaining clients and increasing revenue. Too many companies just throw something up against the proverbial social media wall, hoping something will stick.
Photo by stevendepolo
#9 track your leads
Integrate your social media marketing with your customer relationship management systems. Don’t let your social media be an island. Don’t lose track of leads generated by social media, and don’t treat customer communications casually just because they arrive via these informal media.
Photo by N Stjerna
#10 social media policy
simple is best
Formulate a social media policy, however simple, and educate your employees on what the policy means to them.
Photo by theqspeaks
#11 Measure, then measure again
Measure your social media results. Experiment with your marketing approach, your social offers, your choice of social platforms. Then measure again.
Photo by Leo Reynolds
Roundtables
Photo by MikeSchinkel
Questions?
Provide information on how your audience, coworkers, or managers, can reach you if they have any questions about your report.
If you have a great example of a Social Media Report Haiku Deck, be sure to share it with us at gallery@haikudeck.com!
If you have a great example of a Social Media Report Haiku Deck, be sure to share it with us at gallery@haikudeck.com!
Photo by docoverachiever
