KiKi L'Italien is the founder and CEO of Amplified Growth, a DC-based digital media consultancy specializing in SEO, inbound marketing, and social media for associations and nonprofits. She also serves as CMO for startup app developer Cannonball Projects. KiKi is the moderator of the popular Blab platform-based Association Chat which has been running weekly for the last seven years and recently launched a Social Media for C-Suite program designed to help executives improve their understanding of social media for business and enhance their online personal brands to ensure lasting marketability. KiKi serves as faculty and corporate trainer for Mediabistro's suite of online social media courses. Her latest keynote, "Why Weird is Better" shares lessons with leaders on how they can improve products and programs by adding 5 types of "weird" to their message and manage working groups differently in order to foster greater results.