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Slide Notes

A report from eMarketer found that more than one in five people around the world will be active on social networks in 2013. Your existing and future customers will be interacting on social media every day and night. 68% of Social Media Users Ignore the Brands They Follow. Your marketing activities on social media should catch their attention.

Hey, I'm Here!

Published on Nov 18, 2015

This workshop focuses on how to grab attention for your social media posts!

PRESENTATION OUTLINE

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A report from eMarketer found that more than one in five people around the world will be active on social networks in 2013. Your existing and future customers will be interacting on social media every day and night. 68% of Social Media Users Ignore the Brands They Follow. Your marketing activities on social media should catch their attention.

Hey, I'm Here!

Getting Your Audience to Pay Attention to Your Social Media Posts
Photo by kholkute

@kikilitalien

KiKi L'Italien, Digital Strategist, Aptify
KiKi L'Italien
-Senior consultant in member experience for Aptify
-From Missouri, the Show-Me-State, so I really do expect to see something more than listen to a lot of talking
- and I work with associations on their social media strategies and campaigns

@bkbwyo

Chief Operating Officer, SIMA

Session Notes

We are trying to make this presentation brain friendly for the learners in the room, so while we want it to be entertaining, as well, we've organized this session to be broken up into 10-15 minute chunks of information with some time for interaction, so you have time to process the information we're giving you. If you don't want to interact, you don't have to, but at some point we will break up into groups, so please be prepared for that.

When is the perfect time

to post to social media?
Now we want to test your reflexes by asking you a question... when is the perfect time to post to social media?
Photo by srgpicker

RUle #1

Know Your Channels
Photo by Texas.713

Know Your Channels

  • LinkedIn
  • Facebook
  • Twitter
  • YouTube
  • Google+
Instagram
Vine
Pinterest

Best Tips per Channel

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Rule #2

Know Your Audience
Photo by hermitsmoores

Create Your Avatar

Audience Participation

RULE #3

Make Messages Specific
Photo by andrewrennie

Call To Action

Photo by marsmet546

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RULE #4

Use Gamification
Photo by Samuel Mann

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Cool TRicks

The fun stuff that really works

Your Post Title matters

8 Words/70 Characters

Create a link share post

Use Hashtags

WISELY

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Quick Review

  • Channels
  • Avatar
  • Specific Messages
  • Gamification
  • Tricks

Questions?

Photo by Comstock

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