Design

“ You can't judge a book by its cover."

“Cover art serves one purpose, and one purpose only, to get potential customers interested long enough to pick up the book to read the back cover blurb. In the internet age that means the thumb nail image needs to be interesting enough to click on. That’s what covers are for.”
― Larry Correia

Book cover

Key Concept:
Aesthetics

Related Concept:
Form

Global Context:
Identities and Relationships

Global Context:
Identity formation, self-esteem, status, roles and role models

Conceptual Understanding: Through an understanding of aesthetics and form we can identify the key identifying, elements of a designers work.
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Statement of Inquiry:
By evaluating and identifying the aesthetic and form of a designers work or design era we can reproduce our own designs in the given style.

Factual:
What common vocabulary do designers use to describe their work or elements of their work?

Conceptual: How can we tailor a design specifically to suit the format of a book cover?

Debatable:
What key elements can we use to identify Chip Kidd's work?

Homework

Homework

• Answer the factual question.
• As teams, create a presentation that explains the terms in simple understandable ways
• Challenge: divide the terms among teams and again among teammates