YOUR SOCIAL MEDIA CONTENT...
Published on Sep 24, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
why you care
- The lines between SEO and social media are blurring
- If you aren't optimizing your social/video/content, you're missing out
- You want to rise above the noise...and there's a lot of noise
Photo by koeb
Where most brands go wrong
- Isolating communication channels
- Not helping search engines help you
- Not thinking about content holistically
- Not focusing on value for partners, audience
Photo by Wiertz Sébastien
What You will learn today
- How to develop a digital marketing strategy in 4 steps
- How to connect the technical to the creative
- Your keyword cheat sheet
- Cheap or free tools to help you
- How to measure your progress
Photo by sciencesque
Connecting the technical to the creative
Photo by ernest figueras
An Informed Approach
Be there when they need you
Your Ideal Audience
- Where are they hanging out online?
- What kind of organizations do they belong to?
- What questions are they asking when they are in the right place to talk to you?
- What problems are they facing?
Photo by an untrained eye
Your Keyword cheatsheet
- How people are finding you.
- How people are finding your competitors.
- What people type into search when looking for your help. (seedkeywords.com)
Photo by Ignacio Conejo
Video
- Apps: iMovie, Magisto, Ripl, Videohance, Directr, GIFLab
- Gear: Lav mics (iRig, Pop Voice), 60"" tripod with smartphone mount, LED studio lights
- Uses: Live updates, recorded interviews, compelling "b-roll" for companion stories, ads
Photo by HckySo
Images
- Apps: Canva, Word Swag, Google Photos
- Gear: Smartphone, tripod with phone mount
Photo by alt text
Images
- Apps: Canva, Word Swag, Google Photos
- Gear: Smartphone, tripod with phone mount
- Uses: Companion images for blog posts, social media, ads
Photo by alt text
Have You Moved The Needle?
Photo by Great Beyond
What I look at...
- Web traffic: On-page time, bounce rate, click through rate
- SEO: Ranking for keywords, competitive ranking
- Social: Click through and bounce rate from social vs. other traffic, social share of voice, leads generated
Photo by joiseyshowaa
