Why SEO is Sexier than Facebook

Client: Mary Gardella Photography

• Title tags optimized: 50/50
• Content quality for pages: Needs improvement
• Errors while browsing website: UX issues

Create an SEO Pitch

Website Strengths

• Shares stories with images
• Shows and tells
• "Choose Your Session" great page speaks to obvious call to action (CTA)

Opportunity

• What space do you own? Local search.
• Influencer development

ID & Optimize Keywords

• We need to identify your keywords for local search
• Optimize keywords on website content, social media, and images/collateral.

Influencer Strategy

• ID websites and local thought leaders for yoru ideal audience
• Engage thought leaders & investigate collaboration, paid ads for niche website for target audience

Optimizing Keywords = More Traffic

Influencer Engagement = More Traffic

Lost opportunity. Takes audience offsite.

Great options. Needs focus.

Questions for Kickoff

Questions for You

• Please describe your target audience.What are the top 3-5 websites your ideal audience visits regularly? If you have a few local competitors for your potential web traffic, let me know (3-5 is fine). Please provide a shortlist of local businesses or organizations your ideal client frequents or belongs to, so I can use that to get more targeted on ways to reach them with your content (strategies for both organic and paid). Which photo packages or calls to action are you trying to promote the most?
• What are the top 3-5 websites your ideal audience visits regularly?
• Who are your local competitors for your potential web traffic?
• Please provide a short list of local businesses or orgs your ideal client frequents or belongs to (to use for strategies, both organic and paid).

More Questions

• Which photo packages or calls to action are you trying to promote the most?
• Which keywords or phrases have you focused on in the past?
• What is your #1 revenue generating piece of business today? What do you want it to be?
• Have you paid for social media advertising in the past?

Final Questions

• Do you have any new branding, live events, or ad campaigns coming up that I should know about?
• What has worked in getting you noticed and what hasn’t worked?
• I will need to access to Google Analytics, social media accounts, & WP login for your website so I can look at how things are set up currently.

Thank You!