Amplified Growth - Digital Strategy Services
Published on Apr 20, 2016
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PRESENTATION OUTLINE
Amplified Growth
Digital Strategy and Corporate Training
Amplified Growth provides 3 primary services: digital strategy consulting (inbound, social media, SEO), corporate training in social media for individuals or teams, and professional speaking at events.
KiKi L'Italien, CEO and Founder
KiKi L'Italien is the founder and CEO of Amplified Growth, a DC-based digital media consultancy specializing in SEO, inbound marketing, and social media for associations and nonprofits. She also serves as CMO for startup app developer Cannonball Projects. KiKi is the moderator of the popular Blab platform-based Association Chat which has been running weekly for the last seven years and recently launched a Social Media for C-Suite program designed to help executives improve their understanding of social media for business and enhance their online personal brands to ensure lasting marketability. KiKi serves as faculty and corporate trainer for Mediabistro's suite of online social media courses. Her latest keynote, "Why Weird is Better" shares lessons with leaders on how they can improve products and programs by adding 5 types of "weird" to their message and manage working groups differently in order to foster greater results.
**Mediabistro faculty and corporate trainer for QVC!**
**Mediabistro faculty and corporate trainer for QVC!**
Some Previous Clients:
Delta Dental
Electronic Retailing Association
Optical Society of America
MCI Group - North America
Independent Bankers Association
For some larger projects, KiKi L'Italien regularly works in partnerships with great creative partners, like Epic PR and Scott Oser Associates, to make sure clients have a phenomenal experience.
Worked in the past with DelCor Technology Solutions and Aptify
Not a channel partner with any CRM, CMS, AMS, or marketing automation system...system agnostic
Worked in the past with DelCor Technology Solutions and Aptify
Not a channel partner with any CRM, CMS, AMS, or marketing automation system...system agnostic
SEO
- SEO Strategy
- On-Site and Off-Site SEO
- Keyword Research
- Setup and Coding
- Optimize Social Properties
Amplified Growth will assess the local markets, find out what customers are searching for, how they find you and your competitors, and drive traffic through highly advanced and strategic methods.
- Priced: hourly, by project, or monthly retainer
- Typical hourly rates: $100/hr (for technical SEO work)
Web Site Analysis
Adding Search Optimized Content for 15 keywords
Optimize Images for keywords
Optimize Titles
Grow Socially
Optimize Tags
Optimize URLs
Optimize Keywords
Optimize Descriptions
Setup and Optimize 3 Social Properties
- Priced: hourly, by project, or monthly retainer
- Typical hourly rates: $100/hr (for technical SEO work)
Web Site Analysis
Adding Search Optimized Content for 15 keywords
Optimize Images for keywords
Optimize Titles
Grow Socially
Optimize Tags
Optimize URLs
Optimize Keywords
Optimize Descriptions
Setup and Optimize 3 Social Properties
Photo by http://tvorbaweb-stranok.sk
Services include:
Keyword analysis
Rankings
Content Ideas
Link Building
Link Removal
Technical SEO
WebCEO (
Keywords - Ubersuggest and SEMRush (paid, for PPC work)
Rankings - Google Search Console and SEMRush
Outdated Content - Outdated Content Finder, Yoast plugin and Buzzsumo
Link building - Moz SEO Toolbar
Link removal - Disavow Tool
Technical - (site scraping and tagging) Screaming Frog
Content Eval - ContentRescue (http://contentrescue.org/)
Keywords - Ubersuggest and SEMRush (paid, for PPC work)
Rankings - Google Search Console and SEMRush
Outdated Content - Outdated Content Finder, Yoast plugin and Buzzsumo
Link building - Moz SEO Toolbar
Link removal - Disavow Tool
Technical - (site scraping and tagging) Screaming Frog
Content Eval - ContentRescue (http://contentrescue.org/)
Photo by http://tvorbaweb-stranok.sk
Inbound Marketing
- Strategy and Planning
- Foundation and Development
- Optimization and Growth
Primary focus on this process:
1. Getting found
2. Filling the funnel
3. Lead conversion
4. Performance measurement
1. Getting found
2. Filling the funnel
3. Lead conversion
4. Performance measurement
Photo by Thomas Forsyth
Definition of Marketing Qualified Leads (MQL) & Sales Qualified Leads (SQL)
Definition of Your Key Performance Indicators (KPI’s)
Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
Drive Traffic Strategy: Blogging, SM, etc
Generate Lead Strategy
Convert Leads to Sales Strategy: Marketing Automation and Contact Management
Monthly Retainer Packages start at $3,500 per month.
Included in Your Inbound Marketing Plan:
Analysis of Your Current Marketing & Brand
An Outline of Your Business Goals
A Competitive Analysis
Definition of Your Value Proposition
Best Prospect and Quality Lead Identification
Development of Buyer Personas
Definition of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
Definition of Your Key Performance Indicators (KPI’s)
Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
Generate Lead Strategy
Convert Leads to Sales Strategy: Marketing Automation and Contact Management
Marketing Analysis & Reporting Plan
What you can expect:
30 Day Turnaround on Plan
Dedicated Account Manager
Initial On-Boarding Call
Weekly Strategy Development Meetings
Agendas Before Every Meeting
Call Recaps After Every Meeting
Monthly Audits
Included in Your Inbound Marketing Plan:
Analysis of Your Current Marketing & Brand
An Outline of Your Business Goals
A Competitive Analysis
Definition of Your Value Proposition
Best Prospect and Quality Lead Identification
Development of Buyer Personas
Definition of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL)
Definition of Your Key Performance Indicators (KPI’s)
Campaign Development Strategy: Identification of Tasks Required to Launch Campaign
Drive Traffic Strategy: Blogging, Social Media, Search Engine Optimization
Generate Lead Strategy
Convert Leads to Sales Strategy: Marketing Automation and Contact Management
Marketing Analysis & Reporting Plan
What you can expect:
30 Day Turnaround on Plan
Dedicated Account Manager
Initial On-Boarding Call
Weekly Strategy Development Meetings
Agendas Before Every Meeting
Call Recaps After Every Meeting
Monthly Audits
Photo by Thomas Forsyth
Social Media
- Social Media Strategy
- Campaign Development
- Social Media Ad Strategy
- Social Media Optimization
- Social Media Management
During the campaign development phase, the following common tasks are performed as outlined in your social media marketing plan:
Setup and Optimization of all Social Media Platforms
Creation of Social Media Artwork
Re-purpose available Content for Social Media
Creation of Social Content
Creation of Messaging
Optimize all Engagement Tactics
Creation and Implementation of Lead Nurturing Campaigns
Development of Email Marketing Templates
Setup and Optimization of all Social Media Platforms
Creation of Social Media Artwork
Re-purpose available Content for Social Media
Creation of Social Content
Creation of Messaging
Optimize all Engagement Tactics
Creation and Implementation of Lead Nurturing Campaigns
Development of Email Marketing Templates
Photo by Intersection Consulting
Benchmarking & Analysis of Your Current Marketing
Development of Social Media Editorial Calendar
Monitoring of Key Performance Indicators
Creation of Social Media Campaign Reports
Marketing ROI Reports
A/B Testing on Email CTA’s
Improvement and Optimization of Lead Nurturing Campaigns
Monthly Retainer Packages start at $1,000 per month.
The following common tasks are performed in our Monthly Retainer Packages:
Creation of marketing concepts
Modifications and updates to the Social Media Marketing Plan
Benchmarking & Analysis of Your Current Marketing
Development of Social Media Editorial Calendar
Monitoring of Key Performance Indicators
Creation of Social Media Campaign Reports
Marketing ROI Reports
A/B Testing on Email CTA’s
Improvement and Optimization of Lead Nurturing Campaigns
Management of Contact Database & Segmented Lists
Creation of new custom graphic designs
Social Media Content Creation
Strategy Consultation
Project Management
The following common tasks are performed in our Monthly Retainer Packages:
Creation of marketing concepts
Modifications and updates to the Social Media Marketing Plan
Benchmarking & Analysis of Your Current Marketing
Development of Social Media Editorial Calendar
Monitoring of Key Performance Indicators
Creation of Social Media Campaign Reports
Marketing ROI Reports
A/B Testing on Email CTA’s
Improvement and Optimization of Lead Nurturing Campaigns
Management of Contact Database & Segmented Lists
Creation of new custom graphic designs
Social Media Content Creation
Strategy Consultation
Project Management
Photo by Intersection Consulting
Amplified Growth
L'Italien delivers more than 20 presentations annually at leading industry conferences and often appears in social media-related webinars and podcasts. A regular columnist for several blogs and guest commentator on several podcasts, she also hosts the weekly Association Chat for association and nonprofit professionals held every Tuesday.
Past speaking and training engagements have included: WebLink, American Society of Association Executives, Delta Dental, National Association of Homebuilders, MarketingProfs, American Speech Language Hearing Association, Building Owners and Managers Association, Florida Hospital Association, Arkansas Hospital Association, Michigan Health & Hospital Association, and the Texas Society of Association Executives among many others.
Past speaking and training engagements have included: WebLink, American Society of Association Executives, Delta Dental, National Association of Homebuilders, MarketingProfs, American Speech Language Hearing Association, Building Owners and Managers Association, Florida Hospital Association, Arkansas Hospital Association, Michigan Health & Hospital Association, and the Texas Society of Association Executives among many others.
