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Clean Slate

Published on Nov 20, 2015

Warner Bros. recently won a trademark infringement claim on the term "clean slate" used in The Dark Knight Rises. This presentation gives a brief overview of the decision. It was created to accompany a blog post on rachpax.com.

http://www.scribd.com/doc/142858033/Clean-Slate-Opinion-and-Order

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PRESENTATION OUTLINE

1.

CLEAN SLATE

AND THE FICTIONAL TRADEMARK INFRINGEMENT
http://www.scribd.com/doc/142858033/Clean-Slate-Opinion-and-Order
Photo by verbeeldingskr8
2.

IN 2012, THE DARK KNIGHT RISES WAS THE 2ND HIGHEST GROSSING FILM DOMESTICALLY.

Photo by Brett Jordan
3.

IT USED A FICTIONAL SOFTWARE, REFERRED TO AS CLEAN SLATE, AS A PLOT DEVICE.

Photo by downhilldom1984
4.

CATWOMAN WANTED THE "CLEAN SLATE" PROGRAM.

Photo by Horustr4n
5.

IT WOULD ERASE HER DIGITAL FOOTPRINT FROM EVERY COMPUTER.

Photo by Cayusa
6.

EFFECTIVELY, IT ALLOWED HER TO START OVER.

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7.

BUT FORTRES GRAND TRADEMARKED "CLEAN SLATE" SOFTWARE IN 2001.

Photo by Alejandro Castro
8.

ITS "CLEAN SLATE" SCRUBS A COMPUTER'S HISTORY WHEN THE COMPUTER IS REBOOTED.

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9.

IT IS PRIMARILY USED ON PUBLIC COMPUTERS.

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10.

FORTRES GRAND MADE MILLIONS ON THE SOFTWARE.

Photo by Steve Rhodes
11.

BUT MILLIONS WASN'T ENOUGH.

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12.

IT SUED WARNER BROS. FOR TRADEMARK INFRINGEMENT.

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13.

TO INFRINGE, A USE MUST CAUSE CONSUMER CONFUSION.

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14.

THE COURT CONCLUDED THAT A FICTIONAL MOVIE PRODUCT DOES NOT CONFUSE CONSUMERS.

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15.

NO ONE LOOKING FOR SOFTWARE WILL MISTAKENLY BUY A TICKET TO A MOVIE.

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16.

THE COURT ALSO FOUND THAT THE 1ST AMENDMENT PROTECTED THE USE.

Photo by space_monkey

Pax Gillilan

rachpax.com