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Digital Marketing

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Digital Marketing

  • Social media 
  • Analytics 
  • Planning/strategies 
  • Web traffic/visibility 

Seo

Search engine optimization 

wHAT IS IT?

  • Ranking
  • Improve web visibility 
  • Reaches target market 

How it works

  • Uses actual keywords and terms
  • Improving content/HTML
  • Try to outrank other websites 

Yay statistics

  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • 75% of users never scroll past the first page of search results.
  • Search and e-mail are the top two internet activities

In conclusion

  • Companies rely on seo 
  • People prefer organic results 
  • SEO is the best 
  • Constant progress

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