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Get Oriented

Objectives

• Understand Power of WHY
• Follow the Path to WHY
• Create Your WHY Statement
• Plan Purposeful Action

POWER OF WHY

The Golden Circle

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People don't buy WHAT you do, they buy WHY you do it.

The goal isn't to do business with people who need what you have...

The goal is to do business with people who believe what you believe.

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Your brain on WHY

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Leaders hold a position of power or authority.
Those who lead INSPIRE us.
We follow those who lead not because we have to but because we WANT to.

What do you believe?

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If you talk about what you believe you attract people who believe what you believe.

Your WHY can be

• A compass
• A filter
• A magnet
• Fuel

Your WHY is NOT

• Your family
• Your job
• An income goal

PATH TO WHY

This is some scary s#!t

1. Study Your Past

The Very Beginning

• Earliest childhood memory
• Childhood aspirations

The "Good"

• Passions were high
• At your best
• In the zone
• Loved your work
• Amazing despite challenges

The "Bad"

• Challenging moments
• Hated your work

2.  Pay Attention to Emotion

Peaks and Valleys

3. Look for patterns

4. Summarize your findings

• Key words and phrases
• Key emotions
• Body sensations
• Types of activities and projects
• Traits of people, groups, places

5. Take a break!

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Study Your Past

Map a Moment

Be a Buddy

• Drive to something specific
• Be an active listener
• Ask open-ended what and how questions
• Sit in silence
• Capture FACTS & MEANING

Map a Moment

YOUR WHY IN ACTION

YOUR WHY STATEMENT

My WHY is to _______
so that _________.

TO foster understanding and acceptance of self and others
SO THAT we can work together to make the world a better place.

TO focus on what's important
SO THAT people can live with greater character.

TO tap into creativity SO THAT I can bring about the highest and best use of people, places and things.

TO connect the dots
for others
SO THAT we better understand each other.

TO break down walls and build trust
SO THAT we can grow together to create the lives we want.

TO inspire people to do the things that inspire them
SO THAT, together, we can change our world.

My WHY is to _______
so that _________.

Focus on You

• What do you need to do yourself in order to live the life you long for?
• What are you trying to create or achieve in your life?

My WHY is to _______
so that _________.

Your WHY

Your ONE Thing

What's next?

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Questions?