Awareness The stage at which the customer becomes aware of the product. can be executed by brand awareness campaigns or through a more targeted approach like paid search.
The stage at which the customer becomes aware of the product. can be executed by brand awareness campaigns or through a more targeted approach like paid search.
The customer then takes action, which may be selecting their choice of the product variation (size,colour etc.) and placing in their basket or wish list
At this stage the customer would complete the purchase, sometimes however the customer may not complete conversion but rather request more information about a product
