One of the most significant assets for your company may be Google reviews. 91% of individuals examine internet reviews before choosing to contact a business, according to a Yeah Local poll. Many prospective buyers come here first since Google reviews are so clearly displayed. You may choose to buy Google reviews.

But if you just have a few evaluations, your workplace will feel about as confident in you as it would if you had a smattering (or avalanche) of bad ones. Potential clients could worry if your satisfied clients are being silent because they aren't moved to provide a testimonial or whether your business is too young or inexperienced to have acquired any.

Reward Staff for Reviews That Specifically Mention Them

You'll often see remarks of staff that go above and beyond to provide customers a VIP experience if you've ever read reviews for other companies. Consider awarding a member of your team with something unique that means something to them if you find that they are regularly cited in evaluations. It may be a gift voucher to their favorite eatery, a massage certificate, or a paid day off.

Employees that excel in their jobs may get recognition and rewards, and you can let them know that their excellent work is valued and observed by others. Your personnel will be even more inspired to treat your customers like royalty as a consequence.

Market analysis of consumer preferences

You may have thought of interviewing your consumers for surveys. Although you might learn a lot from these surveys, how can you know whether you're asking the appropriate questions or receiving true and truthful responses?

Your client is giving you an unfiltered, open-ended response to a topic you would not have thought to ask by leaving a Google review. You'll learn if people like the flowers in your lobby or if they have allergies to them. You'll learn new things about everything, even the terminology used in your appointment reminders and your waiting area. You could even start to see trends or frequent criticisms or praises of certain areas of your company over time.

Don't Forget to Request Details

There is no prohibition against requesting someone to write a review of your company, even if it is discouraged to provide incentives to clients to do so.

Specific Google reviews can help your company far more than general ones that just state "this place is amazing."

People often don't consider expressing their opinions until they are angry. You may collect reviews that can influence prospective consumers' choice to use your business by asking happy customers to share their experiences. Specific reviews will also help you rank higher in Google Maps for that keyword.

Share customer testimonials on social media

You may still utilize a customer's Google review just because they left it there. Why not post it on social media sites like LinkedIn, Google My Business Posts, Facebook, Instagram, and Twitter? Along with posting the evaluations as a status update, you may collaborate with a visual designer to produce graphics that include quotes from the reviews.

You could even want to dedicate one day a week on your social media schedule for a customer success story or a satisfied customer's feedback. For instance, if it's Testimony Tuesday, you might post it or even ask one of your employees or company owners to record the testimonial and publish it as an Instagram or Facebook story.

Include testimonials and reviews on various site pages

Both repurposing your reviews for social media and showing them on your website are recommended. You can even go one step further and strategically position them on your website so that potential clients may read reviews that are pertinent to the service they're looking for or any concerns they might have before made their first appointment.