Publicity is the holy grail of marketing, especially for small businesses. Not only is publicity free, but if you land a story in a major publication, it can take your business to the next level. Getting publicity is easier if you have a press kit.
But there's the challenge with most press kits: they're boring. Creating your press kit as a presentation makes it more appealing. Journalists and others can quickly get a handle on who you are, and what you do.
I created this press kit template for my clients. You may find it useful too. Enjoy.
(c) 2014, Angela Booth: http://angelabooth.com/