I believe that nothing matters until you connect with the heart because the heart is where brand, leadership and culture begins. Austin-based co-founder of the branding practice Root + River, author and speaker. Advocate of free thinking, great coffee and real music.
There is a secret ingredient that all high-performing teams and organizations have. It is trust. Trust is the "bacon" in a business organization. It's the sizzle of innovation, the aroma of a great culture and the top differentiator in the marketplace. Trust ensures that standards are adopted by new leaders. Trust produces attraction - to new clients as well as new talent.