Laboratory-grown diamonds were not immediately recognized either, but in recent years they have not only grown in popularity, but have completely changed the industry. Just like 80 years ago, people love to give and receive diamond jewelry. Next generation diamonds offer the sustainability and affordability that most consumers are looking for. The most demanded market for grown diamonds at the moment is America. 70% of millennials and Gen Z people are considering buying a lab-grown diamond instead of a natural one. The latest fashion trends recommend wearing diamonds with casual wear.

Lab grown diamonds are already being sold online: this allows you to avoid petty fraud in retail, and a young consumer can make purchases through their usual tools.

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