Mobile performance marketing is an extremely fast-moving field. Cost Per Install (CPI) campaigns have ruled the roost for the last few years, but now skyrocketing prices have driven advertisers further down the funnel in search of engaged users. What are the most important events to measure in a mobile performance marketing campaign today? How do new techniques like deferred deeplinking work? In this session we’ll dive into these topics and more to give advertisers & agencies the foundation they need to run a successful mobile performance campaign.