Executing digital marketing campaigns has become a minefield of complexity and risks for global Brand advertisers. The emergence of programmatic has create new opportunities, but brought with it a slew of new challenges. Holding media sellers and your own agency accountable for their performance requires a centralized ‘system of record’ that can be the final count for billing purposes, as well as the hub for collecting, applying and distributing data. Sizmek started out as a 3rd party ad server – the system you rely on to deliver and count the ads, but today has evolved to also cover verification, viewability, attribution, dynamic creative, cross-device analytics, and so much more. Sizmek’s VP Product Strategy, Alex White will explain the importance of creating a digital system of record as the foundation of your advertising technology stack, including tips and best practices for implementing such as system, as well as maximizing it’s use both in your organization and your agency.